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Stichworte: marketing concept
Which accounting concept is based on the assumption that the business will last for a long time?
Which concept states that the information provided in the financial statement of an entity should be easily understandable by users?
Which accounting concept or principle states that the transactions of business must be recorded separately from those of its owners or other businesses?
Which accounting concept principle is applied when accountants record the financial impact of transactions?
What concept is defined as the thoughts and feelings that tell people what is right and wrong?
The most popular brand of laundry detergent uses eye catching packaging to draw in customers
Which two contribute to the difficulty in accurately measuring the impact of multichannel marketing?
Marketing of product and service in which the offer itself is not intended to make profit is called
Is the degree to which the marketing channel makes it easy for customers to purchase the product?
Uses a single firm to set up two or more marketing channels to reach one or more customer segments.
What suggests that raw material productive inputs and factory capacity should serve as the starting point for market planning?
The most important technological change likely to affect the marketing success of many firms is the:
Which of the following are factors required for marketing to occur? (Check all that apply)
The practice of marketing goods and services through telephone contact is known as ________.
In the service marketing triangle, _____ marketing refers to the service promise being delivered.
Is marketing that communicates directly with target customers to generate a response or transaction?
Which of the following is the best example of conscious marketing affecting the marketplace
Is the process of systematic gathering recording and analyzing data about marketing problems?
Which two types of marketing research knowledge are the most relevant to most marketing organizations?
Which type of blog typically provides the highest level of digital marketing control for companies?
Which of the seven critical elements of online marketing is best addressed by thought sharing sites quizlet?
Marketing public relations helps in improving the overall ROI by reducing overall marketing costs
Which concept is referred as a specific narrow ability or skill that may be used to predict job performance?
Which concept refers to the qualifications necessary for minimally acceptable job performance?
When a company uses its customers to promote a product via word-of mouth it is engaging in
The marketing department identifies, investigates, and develops new products and services.
Are the factors and forces outside marketing that affect marketing management ability to build and maintain successful relationships with target customers?
Is a person place object event or concept in the user environment about which company wishes to maintain the data?
Which of the following is a difference between the marketing concept and the selling concept?
Which concept holds that consumers prefer products that are widely available and inexpensive?
Which of the following is an important benefit of demonstrating proof of concept with a prototype
Which of the following statements about Arnetts emerging adulthood concept is true Quizlet
When there is a disagreement among members at the same level of marketing channels such as when Best Buy?
Is the process that converts inputs into outputs that can be sold as goods and services marketing production mechanization specialization operations?
Which one of the key concepts of marketing refers to a transaction in which something of value is received and something of value is given?
Is directly related to the concept of the scalar relationship—that is, the chain of command.
_____ role is when you partner with companies to fill their digital marketing and advertising needs.
Marketing two or more products in a single package for a special price is called _____________.
Which of the following elements of the marketing communication mix involves a variety of short term
Is the use of mail Telephone Fax email or Internet to communicate directly with or solicit response or dialogue from specific customers or prospects?
Which of the following are included in the four Ps associated with every company check all that apply?
Which of the following are concepts that belong to the placement part of the marketing mix Quizlet
Which of the following terms refers to the decisions and activities intended to create and maintain the concept of a product in customers mind?
Which of the following marketing strategies is NOT a strategy in the product-market growth matrix
What concept refers to a global economy in which multinational corporations benefit from cheap labor and exploitable resources in low income nations?
Which of the following concept refers to the optimistic approach to environmental issues that claims science can promote progress and solve environmental problems?
Which of the following describes the marketing era immediately after the development of mass production assembly lines quizlet?
Vtg marketing elektronik vertriebs gmbh ist die firma vertrauenswürdig
Which of the 4Ps focuses on getting the right product to the right place in the right quantities at the right time?
When developing the marketing mix, what is the basis for any successful marketing strategy?
Was ist der unterschied zwischen material und absatzwirtschaft
Which phase translates the concepts into actual products for future testing based on interactions with customers?
For which type of products are concept tests thought to be less effective in predicting the success of a product quizlet?
Which of the following most accurately reflects the current thinking about the use of subliminal perception in marketing/promotion and advertising?
Which of the following is a reason that producers use marketing channels and channel intermediaries?
Which one of the following examples best illustrates piaget’s concept of object permanence?
What concept refers to the formal system that responds to alleged violations of the law using police courts and prisons officials?
Explain why companies might use different budgeting methods to set their promotional budgets
Which trait is important for marketing executives involved in international negotiations and technical experts who accompany them?
All of the given are accurate descriptions of reasons why new products fail except which one
What website was discussed in class as a great resource to understand sponsorship categories?
Which is a critical success factors of products at project level which is indicated by a differentiated product with unique customer benefits?
________ is the marketing of additional related products to customers based on a previous purchase.
What is the sport marketing term used for sets or configurations of organizations linked together to deliver products to consumers?
Fill in the blank: a successful digital marketing effort guides all of a company’s customer _____?
What is differentiation How does differentiation help the organization to develop the competitive edge?
The protestant work ethic is based on the calvinist concept of predestination, which states that
Select all the correct responses. the concept of revealed by includes which of the following
Which pricing method sets the price of the product on what the customer is willing to pay? aes
Under which legal concept is it legal for a manager to discharge an employee without advance notice
Which of the following is an example of a combination of sales promotions and direct marketing
Select all of the responses to direct marketing that can translate into benefits for a firm.
A measure of the quantitative value or trend of a marketing activity or result is referred to as
What is the legal concept under which the Supreme Court has nationalized the Bill of Rights?
Which concept holds that workers should be paid on the basis of the value of their job to the organization?
What should marketing researchers do once they have determined the sources of information to fulfill the research objectives?
Which course of action may be offered by research for a person who wishes to put up a new business?
Which one of the following most accurately describes the general concept of temperament quizlet?
What concept refers to the symbols language values beliefs and norms that together constitute a peoples shared way of life social system social structure culture society?
What three elements of the marketing mix must be developed for testing during product development?
Which of the following statements describes how the four humors were used to explain the concept of temperament quizlet?
Is the stage of new product development in which the product and marketing program are tested?
In what stage of new product development in which the product and its proposed marketing program are tested in realistic market settings?
The key objective of the service orientation in the marketing concept is multiple choice question
Encapsulation is the concept of separating items so that they cannot interfere with each other.
Which concept refers to the situation in which one organization owns multiple participants in the supply chain?
What CRM technology compiles customer information from a variety of sources and segments the information for different marketing campaigns?
Why is it important to use the information gathered from your market research on your target market segment to build your marketing plan quizlet?
Which of the following is true about the sociological concept of significant others quizlet?
Which of the following sociological concept refers to all people with a common status such as college student?
The delivery of culturally competent nursing care requires the incorporation of which concept?
Which nursing concept is being practiced when the nurse sits with a patient who is afraid quizlet?
A classroom teacher administers a quiz following the introduction of each new concept in geometry
The manager responsible for a specialist function, such as finance or marketing, is a manager.
Which of the following channel intermediaries does not take title to the goods that it sells?
Which of the following statements accurately describes the English understanding during the seventeenth century of the concept of freedom quizlet?
Which of the following is not a factor in the changes occurring in todays marketing communications Mcq?
Which of the following is NOT a factor in the changes occurring in todays marketing communications
Which information security concept ensures that information is accurate and can only be changed by Authorised users?
Where the engineer undertakes the activity of turning a product concept to a finished physical item?
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